Athletes Brand contacted me to re-brand their company; by incorporating a feather to their original brand logo. Their previous logo was identical to the current Athletes Brand Primary Icon, with a straight line through the center to complete the "A". In addition to creating a feather to complete the new "A Brand" icon, the client wanted to use the feather to brand future sister companies together, where the feather will also be a secondary icon.


 Primary Icon

Primary Icon

 Secondary Icon

Secondary Icon

 Primary Lockup

Primary Lockup

 Secondary Lockup

Secondary Lockup

 Title

Title